Acquisition and retention systems for direct-to-consumer health platforms.
Dature operates the growth, lifecycle, and data systems that subscription telehealth and DTC health platforms use to acquire patients compliantly and retain them past the first refill.
Subscription health lives or dies on month two
Subscription platforms connecting patients with licensed providers - hair loss, sexual health, dermatology, mental health, weight management - face rising acquisition costs, strict advertising review, and churn that concentrates immediately after the first fulfillment.
We build acquisition against cohort LTV and manage the onboarding, adherence, and refill journey as a growth system, with privacy-conscious measurement so performance reporting does not depend on handling data it should not touch.
What changes when the system is run as one
FAQ: DTC Telemedicine and Health Care - Common Questions
How do you advertise in restricted health categories?
{{ faqLabel0 }}We start with the website being LegitScript Certified and then ensure HIPAA certification in the contact center. Patient data is always protected. We build all telehealth creative and targeting to platform health-category policy from the start, with an approval workflow so campaigns aren't rebuilt after rejection.
How is measurement handled with PHI (Protected Health Information)?
{{ faqLabel1 }}Attribution architecture keeps identifiable health data out of marketing systems while still supporting cohort-level LTV and channel reporting.
Do you work on retention as well as acquisition?
{{ faqLabel2 }}Yes. Patient onboarding, adherence, and monthly refill programs are usually where the largest gains are, and acquisition targets are set from those curves. We ran large acquisition and retention programs for GLP1 companies.